Press Release
Cerimon Pharmaceuticals Names Ayse Kocak Vice President of Marketing
December 5, 2006
SOUTH SAN FRANCISCO, Calif. – Cerimon Pharmaceuticals, Inc., announced today Ayse Kocak has joined the Company as Vice President of Marketing. Ms. Kocak will report to Paul Sekhri, Cerimon's President and CEO, and will be responsible for evaluating and developing commercial strategies around the company's evolving pain and autoimmune pipeline and managing the company's marketing efforts upon product approvals.
Ms. Kocak most recently served as Marketing Director for Pfizer's Geodon U.S. Psychosis Team. In this position, Ms. Kocak oversaw the development and implementation of business strategies for Geodon, a drug for the treatment of schizophrenia, as well as acute mania and mixed episodes associated with bipolar disorder. During her tenure, sales of Geodon grew by over 30%, and Geodon is now the fastest growing antipsychotic drug. Prior to this position, Ms. Kocak served as Marketing Director, Inspra U.S. Team at Pfizer, and led the U.S. launch of Inspra for the treatment of patients who develop heart failure following a heart attack. Previously, Ms. Kocak served in multiple managerial positions in new product development, marketing and sales at Pfizer and its various subsidiaries around the world, including Europe, Latin America, Africa, and the Middle East. In these markets she managed marketing and sales activities for a variety of Pfizer's blockbuster drugs, including Viagra, Norvasc, Lipitor, Tikosyn and Glucotrol XL.
Prior to her career at Pfizer, Ms. Kocak served as a Finance Coordinator at Dogus Holding in Istanbul, Turkey, where she was responsible for the management of financial consolidation and analysis of all companies within the automotive group.
“In her 14-year career, including 12 years at Pfizer, Ayse has demonstrated a consistent ability to develop and implement successful product launches and to enhance the effectiveness of marketing programs already in place,” commented Paul Sekhri. &8220;Ayse's experience in product marketing and sales, as well as her extensive international network of physicians, clinicians, and thought leaders, will serve Cerimon well as we move Simulect® and topical diclofenac into the clinic and pursue additional product candidates to fill out our pipeline.”
About Cerimon Pharmaceuticals
Cerimon Pharmaceuticals, Inc., is a biopharmaceutical company dedicated to bringing innovative therapeutics to patients with substantial, unmet medical needs. Headquartered in South San Francisco, Cerimon is engaged in the development and commercialization of therapeutic products for the specialist physician markets in autoimmune disease, inflammation, and pain. The Company employs a novel corporate strategy of in-licensing late-stage or marketed drugs to reduce the development and regulatory risk, decrease time to market, and expand the commercial potential of known drugs.
Cerimon's lead products are Simulect® (basiliximab), a monoclonal antibody, which is being advanced towards Phase 2b studies for the treatment of inflammatory bowel disease, and diclofenac, a non-steroidal anti-inflammatory drug (NSAID), which is in development for the treatment of mild to moderate chronic pain due to arthritis. In October 2005, Cerimon completed a Series A financing of $70M with MPM Capital, Nomura Phase4 Ventures, and OrbiMed Advisors.
For more information on Cerimon, please visit the Company’s Website at http://www.cerimon.com.
CONTACT: James Welch, Chief Financial Officer of Cerimon Pharmaceuticals, Inc., +1-650-827-4075; or Justin Jackson, +1-212-213-0006, jjackson@burnsmc.com, or Jason Farber, +1-212-213-0006, jfarber@burnsmc.com, both of Burns McClellan, both for Cerimon Pharmaceuticals, Inc.
